ダービッド マルチュケ(准教授)

DAVID MARUTSCHKE

専門分野 Retail marketing, customer experience management, continuous improvement and organizational capabilies
担当科目 Marketing, consumer behaviour, freshman seminar, humanistic management, Japanese business
研究テーマ Exploring and analyzing integrated marketing approaches of customer experience management and related organizational structures
Investigate the application of Japanese continuous improvement principles to the field of marketing

取材申し込み

研究者情報詳細

研究の概要

Development of organizational capabilities to create, communicate and deliver value to global society

学生へのメッセージ

The goal of my classes is for you to acquire the knowledge, strengthen skills and develop a sense of empathy required to succeed in a global business envrionment. Let us work together to attain this goal.

略歴

2007 Double degree in International Business Administration (Diplomkaufmann, German Diploma) and in Japanese Studies (BA) at University of Tuebingen, Germany
2008-2009 Research Fellow at German Institute for Japanese Studies (DIJ), Tokyo, Japan and JSPS Research Fellow at Kyoto University Graduate School of Management
2011 PhD obtained at University of Tuebingen, Department of Cultural Studies, Germany
2011-2016 Consultant at J.D. Power Asia Pacific Inc., Tokyo, Power Solutions Division
Since 2016 Lecturer at Soka University

最近の主な著書論文

Opportunities and Risks of Corporate Spin-offs with a Focus on Market Reactions and Stakeholder Conflicts, University of Tuebingen, Faculty for Business Administration (diploma thesis), 2007
Continuous Improvement Strategies – Japanese Convenience Store Systems, Palgrave Macmillan, 2011
Two-Stage Spinoff Asset Impairment Theory, Social Science Research Network, 2012

文系大学院 経済学専攻

  • 専門分野 Marketing, Consumer Behavior, Japanese Business
    研究テーマ Retail Marketing, Customer Experience Management, Kaizen, Organizational Capabilities

ページ公開日:2017年08月09日
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  • キャンパスガイド2021経営学部